Highway Displays - Hudson Valley Billboards - New York, New Jersey, Connecticut

HIGHWAY DISPLAYS, INC.Click Here For A Price Quote!

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Everyone Sees Billboards

Highway Displays has been the Mid-Hudson Valley's leader in outdoor advertising since 1921. We offer superior market coverage in 13 counties throughout the Hudson Valley. Our territory ranges from the Catskill Mountains in upstate New York, to Waterbury and Danbury, Connecticut, and down to Mahwah and Paramus, New Jersey, altogether covering an area of over 3,500 square miles.

When it comes to growing your business, nothing is more effective than a well-organized outdoor advertising campaign. We take pride in owning and operating approximately 500 clean, up-to-date, and prominently located billboards that draw attention from the millions of visitors and residents of the tri-state area.

At Highway Displays, personal service is the hallmark of our family business. Our customers receive the benefit of local knowledge and an advertising campaign tailored preceisely to their marketing goals.

If you're looking to expand your customer base while getting the best bang for your advertising buck, give us a call today so we can help you get started. And don't forget to follow us on Twitter to get the drop on our special promotions and discounts!

© 2012

Why Outdoor?

Why Outdoor HOME

You may be asking yourself why you should choose outdoor advertising over other media, or incorporate it into your media mix. Well, wonder no more. We've compiled the facts, and they speak for themselves.

Not only is outdoor advertising the most cost effective advertising medium, but it reaches people on their way to make and spend money. It's often the last thing people see before pulling off the road to make a purchase.

According to the Outdoor Advertising Association of America, 90% of American households own vehicles, and Americans are spending more time on the road than ever before. What does that translate to? Less time watching TV, less time reading the newspaper, and more exposure to billboards.

Outdoor advertising can't be turned off or thrown away. It will deliver your message 7 days a week, 365 days a year, giving you unmatched repetition. Billboards will deliver your message with continuity and frequency, rain or shine, that is unequaled by other forms of advertising.

Almost every person in the country can be reached by outdoor advertising. Simply put, it's time to go outdoors!

How It Stacks Up HOW IT STACKS UP What are the advantages and disadvantages of the major media formats? How does outdoor complement them? Why is outdoor advertising a good choice?TELEVISION:-Audience share is generally declining due to excessively fragmented audiences.-Increasing use of DVRs diminishes the impact of commercials.-Expensive and rising production costs, relative to other media.-Many television shows skew older and lower income.-Not a cost effective frequency medium. For each purchase, viewers only see your ad once.-Ad clutter: The number of commercial minutes per hour on broadcast television continues to rise, while cable television boasts an even higher rate.TV & OUTDOOR:-Outdoor advertising reinforces television messages when viewers are away from their homes during the course of daily activities.-Television is expensive. Outdoor advertising improves the efficiency of a television campaign by driving down CPM costs. Outdoor reaches light TV viewers who are younger, mobile, and more affluent than heavy TV viewers.-Outdoor advertising offers localized media reinforcement of cable television advertising.RADIO:-No visual reinforcement or product demonstration ability.-Listeners are encouraged to jump from station to station to seek out blocks of commercial free music.-Advertisers must spend more (multiple stations and formats) to reach a more diverse audience, offsetting the cost effectiveness of radio.RADIO & OUTDOOR:-The combination of radio and out of home reaches a mobile audience, offering a balance of sight and sound.-Radio messages are susceptible to channel surfing. Outdoor advertising can maintain the market presence of a brand featured on the radio after listeners have switched stations.-Radio is considered a frequency medium and out of home can increase the reach of a radio campaign by providing broad market appeal to radio listeners.NEWSPAPER:-Decreasing market penetration and readership with many newspapers reaching less than 50 percent penetration.-Low younger audience (18-24) readership.-Not a cost effective frequency medium.-Ad clutter: Most profitable newspapers are up to 60-70% advertising, leading to large chunks of cluttered ads that readers can easily gloss over.-Some ad recall studies show less than 50 percent of newspaper readers recall noting ads.NEWSPAPER & OUTDOOR:-Outdoor advertising can resolve some of newspaper's distribution shortcomings by offering selective targeting. It penetrates newspaper zones that are too large for reaching neighborhood target areas.-Newspapers have a short shelf life. Outdoor advertising can extend the life of a newspaper campaign by presenting ad messages in a marketplace 24 hours per day, seven days per week.-Readership rates are declining and will likely continue due to increasing numbers of alternate news sources. Outdoor advertising's very nature is unavoidable and impacts consumers lost to other source options.MAGAZINES:-Timing opportunities are limited. Many readers are reached weeks or months after publication.-Broad market reach is difficult to achieve with growing niche readership behavior.-Specific issue audience data is not typically available.MAGAZINES & OUTDOOR:-Out of home strengthens an overall magazine ad campaign by providing a constant presence in the marketplace, long after an issue is off the shelf.INTERNET:-Limited frequency across millions of websites with users able to access only a fraction of sites available.INTERNET & OUTDOOR:-Outdoor advertising extends the reach and frequency of an Internet campaign when users are offline.-The brevity of outdoor copy is ideal for driving traffic to a website.DIRECT MAIL:-Many people view unsolicited mailings unfavorably.-Low response rates.-Increasing mailing costs reduces cost-efficiency.DIRECT MAIL & OUTDOOR:-Direct mail plants a message which can be reinforced by outdoor advertising.*Source: OAAA.org

Testimonials

Abilities

Abilities First

Abilities First Testimonial.pdf

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Article 1

Dr. Jane McElduff

We at Dr. Jane McElduff's dental office have been working with Highway Displays for about 7 years. They are always prompt and courteous. Our boards always look neat and professional, and they go up timely every month. They are always here to help whenever we need them to go above and beyond. We would recommend billboards as a way to advertise and definitely recommend working with the crew at Highway Displays.

Article 2

The Inside Scoop

We at The Inside Scoop are always excited to see our billboard Ad being posted up year after year. The location and proximity to our store makes it very attractive for new customers to give us a try. The billboard has generated many additional sales and we will continue doing business with you in the near future.Thank you,The Inside Scoop

Article 3

Max's Memphis BBQ

I handle billboard advertising for 3 companies and have received great customer service and attention to our billboard. We have been on the same board for many years switching between the 3 companies. I am pleased to say all my requests for switching posters have been made accurately and timely. Thank you for changing the board in 'rain, snow, wind and hail.'Best regards, MariaSanta Fe, Max's Memphis BBQ & Face Stockholm

Rutberg

Rutberg & Associates

Rutberg Testimonial.pdf

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Abilities
Article 1
Article 2
Article 3
Rutberg

Top 10 Benefits PLAIN & SIMPLE: THE TOP 10 Reach: You can't beat outdoor advertising for the sheer size of the audience.Targeting Ability: Able to reach your entire target market without wasting ad dollars.Efficiency: The lowest "cost per thousand" of any form of advertising.Sight: Billboards communicate with the dramatic impact of size and color -- big, bold and impossible to ignore.Context: With billboards, the medium is the message, encased in a beautiful frame, wherever you want it to be.Effectiveness: Your ad sells constantly, and rapidly builds and maintains brand awareness.Adaptability: With two format options, outdoor advertising can be customized to fit your every need.Speed: It's quick and easy to plan and place your billboard ads.Timing: Your ad will be viewed by people who are on their way to spend money.Cost: Compared to other types of media, the cost of starting a billboard campaign is dirt cheap.

Why Outdoor?

Testimonials

How It Stacks Up

Top 10 Benefits

© 2012

The Process

Process Home

If you're new to the outdoor advertising game, we suggest you take some time to browse the information we've made available on our website. After you've taken a look, feel free to give us a call or shoot us an email with any specific questions you might have. We look forward to helping you begin a successful outdoor campaign!

Quote

To request a quote fill out the form below or contact Jeff Hartman: 845.452.2121 Jeff_highwaydisplays.com

If you know which sign(s) you are interested in, please include their sign number(s) from our Inventory PDFs which you can download HERE. If you are looking for a more general quote, please include a road or region your are interested in, as well as the expected length of your advertising campaign.

Rates

RATES

When Highway Displays was founded in 1921, all of our signs were hand painted by a small group of talented artists. Ninety years later, thanks to advances in technology, the process has become cheaper, quicker, and more efficient. Today, Highway Displays maintains two different types of advertising spaces: Posters and Bulletins.

Posters are printed on multiple sheets of poster paper and are applied to the billboard's surface in pieces. All Poster boards are approximately 10' x 24' and are sold on a monthly basis.

Bulletins, formerly hand painted signs, are printed on a single sheet of vinyl and wrapped around the billboard's frame. They vary in size from 10' x 16' to 24' x 100'. Bulletins are sold on a yearly basis.

The monthly cost of our signs range from $500 to almost $3,000. Price is determined by size, lights, and location.

An additional one-time printing and installation charge is applied to all signs. The cost of poster printing varies depending on your final artwork. Bulletin printing and installation is $3.25 per square foot.

Please feel free to contact us if you have questions about specific billboards.

Location/Production PRODUCTION & LOCATIONPosters:Posters are ideal for new products or service introductions. These signs are quick tools for building awareness and are great for stimulating sales near point-of-purchase locations. Even though our Poster signs are smaller than some of our Bulletins, they still deliver high impact advertising while offering versatility for short-term, seasonal, and regional campaigns. Because of their moderate size, Posters can penetrate neighborhoods and pinpoint demographic and socio-economic areas while offering high visibility to pedestrians and motorists.Under normal circumstances, Posters should last longer than 30 days. Unfortunately, sometimes severe wind and rain can damage your paper. We suggest that when placing your order, you send us a couple of extras. This way, if one of your ads is damaged by the weather, we can use an extra to repair the damaged unit as quickly as possible.The cost of producing poster paper varies depending on the amount of colors and print used in your design, as well as the number of posters you order.Bulletins:Bulletins are a longer-term option. They stay in a fixed location for an extended period of time to assure dominance in the selected area. By remaining in one spot, these signs ensure repeat exposure to your target market.Bulletins are more durable than posters and are not susceptible to weather damage. Also, while Posters can only be used once, Bulletins are easily removed from their structures and can be moved to another location if your campaign lasts longer than 12 months (as long as the two structures are the same size).The cost of producing vinyl depends on the size of the sign.

FAQ FREQUENTLY ASKED QUESTIONS Can I choose my location?Yes. Billboard locations may be chosen subject to other contract agreements and availability.If I want a specific billboard, can I choose between a Poster or Bulletin?Unfortunately not. Each of our billboard structures is specifically designed for either one or the other.How many billboards do I have to rent?You decide. We do our best to work with your budget and marketing goals.Do I get a discount if I rent multiple billboards?It depends how many you take, but regardless, you will get a more effective advertising campaign.How many months do I have to rent for?As many as you want, depending on your budget, billboard type, and availability.How soon can I get started?Poster and Bulletin production usually takes about two weeks from the time you approve your final artwork.How long do I have to choose my artwork?Our contracts give you up to 30 days to come up with your final artwork. If you take longer than 30 days, the contract may be voided.Do you offer Non-Profit discounts?We try to help non-profits and charities as much as possible. All discounts are given at the discretion of management and are subject to sign availability.Can I reserve a specific billboard for later in the year?Without a contract and a deposit there is no way for us to hold a sign.Are any of your sign structures for sale?We do not sell our structures.

The Process

Rates

Production

FAQ

GET A QUOTE

© 2012

Your Design

Design Home

These days many of our customers choose to design their own artwork. However, in case you don't have a marketing team at your disposal or a degree in graphic design, let us guide you through the process. We have an in-house graphic designer who can work with you if you're struggling for ideas. He's been with Highway Displays for over 25 years, helping to design hundreds of successful ads over the last quarter century.

However, if you are interested in proceeding on your own, we've included some sample billboard designs, as well as some tricks of the trade to help keep you on the path to success.

Tips & Tricks TIPS & TRICKSCOLORS: Choosing the right colors can make or break an advertising campaign. Not only do the proper colors make a billboard more noticeable, but they also make it easier to read (which improves recall). Choose colors with high contrast in both hue and value. Contrasting colors are viewed well from great distances while colors with low contrast will blend together and obscure a message. With an average viewing time of about 7 seconds, passersby don't have enough time to try and decipher the message and receive the full impact of the ad. Here's a LIST OF GUIDELINES for dealing with color, courtesy of OAAA.org.FONTS: Choosing a font type can also be a key factor in the success of your ad design. Once again, keep in mind that drivers have only a few seconds to read your copy, so don't clutter your design with multiple styles of font. It's generally a good idea to use clean, bold typefaces that are adequately spaced apart. Ornate or cluttered typefaces can be harder to read, reducing the effectiveness of the sign.LESS IS MORE: If you have a message you're trying to convey, don't distract your audience with other information. Give your name. Give your website or phone number. They'll get all the rest of that information when they call you or go online. The rule of thumb: 12 words or less. Use short and simple words so the audience can grasp the message fast and easy. Studies have shown that keeping your ad focused improves recall. Stick to a single message. HERE'S WHY, courtesy of OAAA.org.THINK OUTSIDE THE BOX: : Don't think of a billboard as simply a way to communicate information. Picture it as a way to grab people's attention, make them think, or give them a laugh. Using humor and intrigue can lead to more vivid recall of your message (as well as discussions around the water cooler). In some cases you can take your vision beyond the regular boundaries of the billboard. Extensions, or wood cut-outs mounted to the top or side of the structure, allow you to truly individualize your ad, setting it further apart from the competition. However, keep in mind that some municipalities restrict or limit the use of extensions.
Top Tape

Design Gallery

Just in case you're wondering where to begin, we've gathered a few examples of recent artwork. Both posters and bulletins have been included. Click images to enlarge.

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Bulletin
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Your Design

Tips & Tricks

Design Gallery

© 2012

Sign Inventory

If you're looking to advertise in a specific region or along a certain road, we've made things simple. You can browse our complete inventory of billboards by State (and then County) or by Road. Keep in mind that if searching by Road we have only included the major thoroughfares.

You can find all of the relevant sign information right here on the website, along with maps for each billboard (precisely marked by GPS) and detailed photos right from the road. For more information please email our office manager through the form on the 'Contact Us' page or give

us a call.

Please note that not all Counties and Roads are available for download at this time. For immediate inquiries please call 845-452-2121.

States

New York:

Westchester County.pdf

Connecticut:

Fairfield County.pdf

Litchfield County.pdf

New Haven County.pdf

New Jersey:

Roads

Please excuse the inconvenience as we update our information. Other roads will be available in the near future.

Sign Inventory

Search By State

Search By Road

© 2012

About Us

History OUR HISTORYHighway Displays, Inc. was initially founded by Louis Schwartz, a Hungarian immigrant, as the Knickerbocker Sign Company in 1918. However, after only three short years, Louis officially changed the company's name to Highway Displays.In the following decades, the modest local sign company expanded by purchasing some of its regional competition. By the 1960s, Highway Displays had acquired Catskill Outdoor, Barter Incorporated, and the Poughkeepsie Advertising Company, accounting for scores of added billboards, many of which are still used by the company today.In 1949, Louis' eldest son, Jules Schwartz, began working for the family business. He'd recently served in the United States Army during World War II, and subsequently graduated from Baylor College in Texas. Having been born and raised in Poughkeepsie, Jules took great pride in helping his father run the growing business.Louis continued to run the company until his death in 1969, at which time Jules took over the reigns.By the 1980s, Highway Displays had grown to a respectable size, owning and operating billboards throughout the Mid-Hudson Valley, as well as parts of Connecticut, New Jersey, and Pennsylvania. In 1989, Jules' son-in-law, Jeffrey Hartman, moved his family to Poughkeepsie and joined the thriving company.Jules continued to oversee his family's business until his death in 1999. He was tremendously proud to have given fifty years of his life to Highway Displays, as well as to his community. Jules played a prominent role in the Poughkeepsie South Rotary Club, serving as President on more than one occasion. Following his death the club recognized Jules' dedication by creating an annual Jules Schwartz Humanitarian Award in his memory.Jules' daughter, Marcy Schwartz, joined Highway Displays in the Spring of 2000. She has also followed in her father's footsteps by recently serving as President of the Poughkeepsie South Rotary Club.Today, Highway Displays continues to play a major role in our regional economy, remaining the Mid-Hudson Valley's largest outdoor advertising firm.Highway Displays currently employs 15 local residents, and has been proud to provide jobs to more than 100 people over the past 90 years.

Phone Number OUR PHONE NUMBERYou may have noticed that some of our available billboards list our phone number as GL2-2121, which stands for GLobe (2-2121).Many of you may remember the days when this type of phone number was common. For those that don't, here's a short explanation:In December, 1930, New York City became the first city in the United States to adopt the two-letter, five-number formart. It remained alone in this respect until well after World War II, when other municipalities across the country began to follow suit. From the 1920s through the 1950s, most large American cities used the Bell System standard format of two letters which began the exchange name followed by four numbers, as in DUnkirk 0799.In 1955, the Bell System attempted to standardize the process of naming exchanges by issuing a "reccomended list" of names to be used for the various number combinations. In 1961, the New York Telephone Company introduced "selected-letter" exchanges, in which the two letters did not mark the start of any particular name (example: FL 6-9970), and by 1965 all newly-connected phone numbers nationwide consisted of numerals only. Pre-existing numbers continued to be displayed the old way in many places well into the 1970s. In addition to Highway Displays, Boushelle, a company outside Chicago, still uses HUdson3-2700 in their commercials.Many area residents have come to associate our antique phone number with the old-fashioned, dedicated personal service we are proud to provide. The truth is, at Highway Displays we like to embrace change, whether in the industry itself, or on a smaller scale. However, sometimes it's nice to remember the past. We're proud of our long and rich history as active members of our community, and our "throwback" phone number is just a little bit of nostalgia packed into a rapidly evolving world.

Newspaper

Poughkeepsie Journal

Bottom Line

Dutchess County Regional Chamber of Commerce: "Bottom Line" Poughkeepsie Journal insert -- January, 2012. BUSINESS OF THE MONTH Browse January Issue

Our History

GL2-2121

The Chamber

In The Paper

© 2012

Contact Us

Highway Displays

404 Maple Street

Poughkeepsie, N.Y. 12601

P: 845-452-2121 / F: 845-452-5656

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© 2012

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