Billboards and the Hudson Valley Market

Outdoor advertising is a unique medium that communicates to all audiences on the go. Virtually everyone motoring by a billboard, drivers and passengers alike, will see the advertisement.

Over the last 20 years, there has been a substantial increase nationwide in dual income families, multiple car ownership, and suburban residency, resulting in many more vehicles on the road. Ever-increasing numbers of people commute to work, and must drive to shopping and other activities.

Further, the Mid-Hudson Valley is a fast growing market for outdoor advertising because it has seen significant population growth. Westchester, Putnam, and Orange Counties are bedroom communities for Manhattan, with continuous residential development.

In addition, the commuting area to Manhattan has, over the last five years, extended into Southern Dutchess and Ulster Counties, on either side of the Hudson River. For example, from 1997 to 2000 alone, Dutchess County saw a 3.5% increase in population. These new residents are middle and upper-middle class consumers, many of whom work in New York City, or commute to other urban centers.

The trend of Manhattan residents with high disposable incomes buying or renting second homes in Northern Mid-Hudson Valley also continues unabated. Specifically, many weekend homes are maintained in Dutchess, Ulster, Sullivan, and Greene Counties, all of which offer country pursuits within a mere two hours of New York City.

The same natural and recreational resources that draw second-home purchasers also mean that the Mid-Hudson Valley is a major tourist draw. Visitors can enjoy everything from the history of the FDR Homestead, to the beauty and recreational opportunities of the Catskill Mountain Preserve.

Highway Displays advertising is highly effective in targeting and reaching the potential customers residing in, or visiting our region, all of whom travel our roads. Please feel free to contact us for more information about how we can serve your business.