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How It All Works

If you're new to outdoor advertising, we suggest you take some time to browse the information we've made available below, and in our FAQ Section. After you've taken a look, feel free to give us a call or shoot us an

e-mail with any specific questions you might have. We look forward to helping you kickstart a successful billboard campaign!

Products & Pricing

When Highway Displays was founded in 1921, all of our signs were hand painted by a group of talented artists. Over 100 years later, thanks to advances in technology, the process has become cheaper, quicker and more efficient. Today, Highway Displays maintains two different types of advertising spaces:  Posters and Bulletins.



Posters are printed on PE or vinyl and attached to our poster frames with springs. Our Poster each have grey metal trim around the face. They all measure 10'4" x 23'.



Bulletins are also printed on a single sheet of vinyl, but are wrapped around the billboard's face. They vary in size from 6' x 12' to 24' x 100'.



The monthly cost of our signs ranges from around $400 to about $3,500. Price is mostly determined by the number of impressions (or views) each sign gets. That number is calculated by Geopath. They take into account the road and pedestrian traffic, traffic speed, face size, illumination, distance from the road, approach distance, propinquity (nearness in time and space to a purchase decision), and read direction (cross-read vs. right hand read).



A one-time printing and installation charge is applied to all signs. The cost of Poster printing/installation is $299 per print. Bulletin printing/installation is $2.25 per square foot. A discount applies if a previously printed vinyl flex is transferred to a new billboard structure.

Please feel free to contact us if you have any questions.

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