"After so many years doing business with Highway Displays, I think a word of appreciation is in order. It is not the tremendous effectiveness of billboard advertising that prompts me to write. It is the unique pleasure of advertising with [your staff].
I do a lot of advertising, and I keep my eye on all kinds of businesses, not just other law firms. When it comes to marketing, I am amazed at how often people settle for high prices, marginal effort, and arms-length relationships. It is particularly true when dealing with the big companies selling billboards, but many who call themselves 'family owned' also take their customers for granted.
It has never been that way with Highway Displays. From day one -- and we are approaching our third decade -- you have given me a fair price, continuous effort, and a relationship in which you never bother me with sales calls. You are there when I need you. You are invariably responsive to my ideas and concerns.
People often ask me if the billboards 'work.' My answer is always the same: Good marketing is never just one activity. Billboards are an essential part of any good marketing plan, and you should get them from Highway Displays.
Keep up the good work. Thank you for all the help, these many years."