You may be asking yourself why you should choose outdoor advertising over other media, or incorporate it into your media mix. Well, we've compiled the facts, and they speak for themselves.
Not only is outdoor advertising the most cost effective advertising medium, but it reaches people on their way to make and spend money. It's often the last thing people see before pulling off the road to make a purchase.
According to the Outdoor Advertising Association of America, over 90% of American households own vehicles and Americans are spending more time on the road than ever before. What does that translate to? Less time watching TV, less time reading the newspaper and more exposure to billboards.
Outdoor advertising cannot be turned off or thrown away. It will deliver your message 7 days a week, 365 days a year. Rain or shine, billboards will deliver your message with unmatched continuity and frequency. In terms of cost effectiveness, billboards are far and away the best option.
Almost every person in the country can be reached by outdoor advertising. See what some of our long time customers have to say.